Welcome to Pricing Well Played
I’m Sukesh Shah, and I’ve spent nearly two decades helping companies and product teams transform ideas into scalable, profitable solutions. My focus? Pricing – the critical nexus between product and customer.
My Mission
At Pricing, Well Played, I aim to empower B2B Product and Pricing professionals with strategic perspectives to:
- Create product strategies that deliver value to target customer segment(s)
- Develop effective pricing strategies
- Make growth-driving decisions
- Navigate the complexities of B2B pricing
Whether you’re a pricing manager, sales executive, or business owner, the content here is designed to enhance your pricing game.
Why Pricing Matters
Pricing is not just a number – it’s a strategic game that must be played well. It requires:
- Deep understanding of market dynamics
- Insight into customer behavior
- Awareness of the competitive landscape
By exploring the nuances of B2B pricing and sharing real-world examples, I provide actionable insights that you can apply to your specific business context.
What You’ll Find Here
- Perspectives: A collection of my insights on bringing ideas to market profitability
- Strategic Leverage: How to use packaging and pricing as key levers to win in the market
- Practical Advice: Actionable strategies to navigate product, pricing, and commercialization from a customer centered perspective.
Thank you for visiting Pricing Well Played. I look forward to helping you drive your business towards greater success through strategic pricing.
Pricing, well played. 