Product and Pricing Advisory Services

As a seasoned advisor, I offer comprehensive support to senior executives and product leaders, guiding them through the critical decisions required to transform ideas into successful commercial products.

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Product / Solution

Strategic Planning

• Market Sizing: Determine your total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) to quantify your business opportunity
• Customer Segmentation: Identify and prioritize distinct customer groups based on needs, behaviors, and value drivers to tailor your product strategy effectively
• Competitive Landscape Assessment: Analyze market dynamics and competitor offerings to position your product uniquely and identify opportunities for differentiation

Product Development

• Offering Design / Functionality Packaging: Craft a strategic product roadmap aligned with user needs and business goals, prioritizing essential features for maximum value
• Pricing Strategy: Develop a pricing approach that reflects your product’s value, considering factors such as willingness to pay, market positioning, and competitive landscape

Launch Preparation

• Model and Prototype Product Rollout: Plan and execute phased product releases to test strategies, gather user feedback, and refine key decisions supporting the commercial launch
• Go-to-Market Planning: Create comprehensive launch strategies, including timelines, target audiences, and marketing approaches to maximize product impact

Ongoing Support

• Product Lifecycle Optimization: Provide continuous support to monitor performance, analyze user feedback, and optimize the product for sustained market success

My engagements are tailored to the complexity of your solution and the specific gaps in your product team’s expertise. By leveraging my experience and insights, I help accelerate your product’s progression from concept to market-ready offering, providing optionality and actionable recommendations throughout the journey.

Organizational Structure

• Team Design: Develop an effective pricing team structure that fosters collaboration and aligns with your business objectives.

Price Setting

• Strategic Framework: Establish a systematic approach to price setting that reflects market conditions, customer value, and business goals.

Pricing Analytics Playbook

• Comprehensive Guide: Create a pricing analytics playbook that outlines best practices, tools, and methodologies for data-driven pricing decisions.

Price Management

• Ongoing Oversight: Implement robust price management processes to monitor, adjust, and optimize pricing strategies over time.

I have successfully built and led pricing teams that excel in collaboration and data-driven decision-making. My focus is on empowering teams to make informed choices that drive profitability and market success.

I have built and led pricing teams that are effective in being collaborative leaders that enable key decisions supported by data

Training

My approach to training through workshop-based activities using familiar, complex, configurable offerings effectively illustrate B2B solutions they are likely to encounter. The customer perspective is an underlying theme to identify relevant options and business objectives to guide the decisions.